Daily Archives: 12 January 2011

Grassroots Engagement With Social Media

During a fast-paced presentation, rancher Jeff Fowle and organic dairy farmer Emily Zweber outlined how they have used social media platforms including Facebook, Twitter, blogs, YouTube and LinkedIn to connect with non-farmers. Both strongly emphasized the importance of the “human element” and the need to be genuine when using social media or else any attempts are destined to fail…. Continue reading

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